I'm a writer and editor with nine years' experience creating digital strategies and content for global media brands, specialising in travel, tech and lifestyle.
I work with publishers and TV networks to grow audience and revenue with a multi-platform approach to editorial, including website, social, video, podcasts and newsletters.
Brands I’ve worked with:
Things I'm good at:
Building successful digital strategies to boost audiences for news brands and TV networks.
Managing editorial teams, including commissioning, story assignments, edits and homepage curation.
Establishing long-term workflows, style guides, content calendars and brand tone of voice.
Using audience data and analytics to forecast trends and traffic, as well as inform overall editorial.
Optimising content for SEO and mobile - I've helped launch apps and responsive sites.
Implementing commercial integration, in particular native articles and talent-led video series.
Increasing social engagement and reach, especially to attract younger audiences.
Get in touch!