I’m Colin and I’m a digital content creator. For almost a decade, I’ve produced creative strategies and editorial for global media companies in the entertainment and lifestyle space.
I connect TV networks, publishers and brands to engaged audiences and new revenue opportunities using a multi-platform approach to storytelling, across website, social, video, podcasts and newsletters.
As a digital producer I’ve managed content for major formats including The Voice, Gogglebox and Grand Designs, as well as scripting and producing live news segments. Working with production companies like Endemol Shine and networks such as the BBC means I’m highly experienced in creating and commissioning multimedia that gives audiences an authentic extension of the broadcast experience.
As a news editor and features writer, I’ve relaunched websites, devised long-term content strategies and contributed articles to leading publications, including the BBC, Digital Spy, The Independent, Mirror Online, Gizmodo, Lifehacker and Business Insider. Specialising in travel and culture, I’ve reported from locations like Malaysia and Las Vegas, reviewed festivals including Parklife, interviewed stars at press junkets and live-blogged events such as Apple launches.
From brief to execution, I’ve produced high-profile native campaigns for clients including Qantas, Samsung, HP and Sony to drive brand awareness, e-commerce and subscriber acquisition, while also introducing diverse revenue streams for publishers. I deliver guaranteed outcomes by combining creative production, such as scripting and hosting a YouTube series, with amplification across SEO, social, newsletters and distribution tools.
In addition to content creation, I’ve collaborated with developers, UX teams and product managers on several website relaunches, including at the BBC and currently the Equality and Human Rights Commission. From business case and discovery phases through to beta and live, I advise on:
Content discovery and strategy
New formats, especially for younger audiences
Optimising for SEO, mobile and apps
Brand/style guidelines and tone of voice
Long-term editorial calendars and workflows
Audience profiles and proposition
Accessibility and plain English standards
Social engagement and reach
Commercial/native content integration
Forecasting trends, traffic and user journeys with analytics