Hi there, I’m Colin and I’m a digital content creator. For almost a decade, I’ve produced creative strategies and editorial for global media brands in the entertainment and lifestyle space.
I connect publishers, TV networks and brands to engaged audiences and new revenue opportunities using a multi-platform approach to storytelling, including website, social, video, podcasts and newsletters.
As a digital producer I’ve managed content for major formats including The Voice, Gogglebox, Bake Off and Grand Designs, as well as scripting and producing live news segments. Having worked both on set with production companies such as Endemol Shine and network-side at the BBC and ITV, I’m highly experienced in creating and commissioning 360-degree audience experiences.
Things I'm good at:
Building successful digital strategies to boost audiences for news brands and TV networks.
Managing editorial teams, including commissioning, story assignments, edits and homepage curation.
Establishing long-term workflows, style guides, content calendars and brand tone of voice.
Using audience data and analytics to forecast trends and traffic, as well as inform overall editorial.
Optimising content for SEO and mobile - I've helped launch apps and responsive sites.
Implementing commercial integration, in particular native articles and talent-led video series.
Increasing social engagement and reach, especially to attract younger audiences.
Get in touch!